Through a series of choices a traveler finds himself in the middle of a barren desert dying of thirst. Now we assure you this man would give up everything for a tall glass of cool water. His wealth and possessions and property and status, all of it he would willingly trade for this water.
And just as the man dying of thirst in the desert would trade everything for the water, there is something that for even a glimpse you would give up all your possessions and money and everything for.
But it is also something you fear greatly, such that the mind blocks it out completely. It is the fear of your beingness. Your brilliance.